Friday, August 31, 2012

Wouldn't it Be Easier to Lead the Horse Back Up the Mountain?

When marketing online, some people just work really hard trying to promote their business or product, and wonder why, after months or years go by, they have not amassed a fortune as they thought they should have. I recently went to a equine exposition, sat in on a horse rescue discussion and listened to a first responder speak of one of her rescues that may fit what most marketers should not do.
She began by telling of a mishap a rider had, stumbling over the edge of a ravine, to the bottom of a small, but rather steep climb. Luckily the horse and rider made it to the bottom unscathed, and 911 was notified and several fire and rescue trucks, law enforcement, horse rescue and several spectator arrived to watch the horse be brought back up the ravine.
For hours, their was discussion after discussion, idea after idea passed around the group of first responders, trying to develop the best way to retrieve the stricken animal from its predicament. Many professionally trained career rescue personnel shared their best plan A, then Plan B. Additional crane trucks were summoned to the scene, and more men. An elaborate plan was underway several hours after the fall to bring the horse back to the top of the ravine. As they prepared their equipment and everyone took their positions, a little girl approached the lead responder and asked if she may help. The chief looked down at her, much to busy at this point to bother with an eight year old, but did not wish to upset her, so he asked, " Sweetheart, we have all these trained, experienced fireman, crane operators, medics, and horse rescue people. How could you possibly help?"
"Sir, wouldn't be easier just to lead the horse back up the access road to the top of the mountain?" She replied
Sometimes the obvious route to the top of any online business endeavor, eludes even the most savvy and professional of marketer or business leader. When blasting your business out to the world, and shouting, Hey I have the best product, check it out, make a fortune, retire in 10 years, all you need is to fill a bazillion spots in a matrix, and your rich simply by spending a small investment of $5 dollars to get started, really does not work to build a business, anywhere.
To become successful, you have to build a presence, branding yourself to attract people to look at what you are involved in, and promoting. With all of the competition everywhere on and off the internet, and all of the opportunities available to participate in, you have to STAND OUT! You have to focus on the obvious solutions and learning the systems to propel your personal success, so that you may lead those that follow, who are less experienced and do not see the same paths to success. You have to map out the simplest paths to accomplish the goal of financial prosperity for yourself, and help others that wish to succeed as well. You have to find a successful education and marketing platform that will provide you the skill set to become a successful entrepreneur in the shortest and most efficient time frame as possible with the least amount of pittfalls. You have to develop a mindset of success and be able to commit to your plan of action with the least amount of resistance and with the greatest ease possible.
Do not mistake this, there will be obstacles along the way, but why not find the least path of resistance to begin. The little girl made an observation in that equine rescue, that eluded all of the first responders but had they actually taken the time to observe, to analyze, to investigate, they would have seen the obvious solution that was the easiest to achieve the successful rescue of the horse, and implement it with little resistance and a minimal of obstacles along the way.
You have to do the same when investigating any business opportunity or system that you may become involved with to create the easiest path to the top of the mountain.

Friday, August 24, 2012

Work From Home and Make Money Online With Your Own Website

A popular way to beat the current economic downturn these days is to work from home and make money with your own website. It doesn't matter if you're unemployed, or perhaps need to supplement your current income. All you need is an internet connection, some creativity, and with a little hard work, making money online is just 1 click of the mouse away.
It's simple to think of a traditional "brick and mortar" business but that often takes a lot of time send effort to control it. When you work from home, you are the boss and you make money online with your own website that you control. This can be done in the time frame that you decide upon. That in turn gives you time to spend with the family and doing the other important things you want to do in your life. Setting up the work day is easy, and with a few clicks of the mouse, and the right direction, will have you making money online with your own website.
The way to work from home and make money online with your own website can be quite intimidating. Remember we want to create our own website, not a affiliate or joint venture. We need to be in complete control. Here we can list or publish the product or service we are going to offer. This will take a little work, but it is not rocket science.
When you work from home with your own website, constructing the site can go a few different ways. Some products or services offer site construction and all you have to do is pick the one you think will convert the best. When we talk of converting, we mean customers clicking on you website and deciding to make a purchase or to opt-in. Others, do most of the work and all you do is add things like a video of yourself explaining what your site is all about and what your trying to do. Other online marketers choose to brand themselves and construct a landing page from scratch. That's what we will touch on here, for the beginner.
To start your site construction, use the following tips:
-Brainstorming. This is a must do thing that we all know how to do. The entire look and feel of your site will come from the list that you create when you brainstorm. This could even determine what you plan to market.
-Discover what your target market will be. After you go over all of the conceptual aspects of your site construction, find your target market. Ask yourself the questions. What am I looking for? What problem am I trying to solve? What pain or burden am I trying to alleviate? Or even, go see whets hot on ClickBank or Amazon. Go from there.
-Figure out how much time and money you have to spend on marketing your business. These figures all affect the profit margin so it is important to have this figure at hand. The more money you want to make online by working from home, the more time, effort, and money will have to be invested.
-Make up your own website name. The main thing to remember here is to use a name that will attract your customers attention. They are more likely to check you out if you do this right.
-Hire a professional. If you don't want to know stuff like HTML and basic web mastery, look for a professional. There are many listed in the phone book, and that's where I would go because than you can sit down with someone and go over all the details. If you use someone online, you submit and wait. And the process repeats over and over.
-DIY. There are great sites that are free to download. I suggest KompoZer to get the job done. Play around and get it right here, and your in the game.
-Upload the website you just created. [or had done for you] If your going DIY, You will nee a FTP, or file transfer protocol, try FileZilla. It to is a free download. If you can follow directions, you can do this. There is plenty of help available from the web hosting companies. I use GoDaddy, and when I ever had trouble, I'd call them on the telephone and they would walk me right through it with ease.
-When you work from home and make money online from your own website you need a way to accept payment. Depending on the sale's maximum amount, you may need a merchant account like First Data or something along those means. Keep in mind, merchant accounts cost you monthly. You might also want to look at third party processing like PayPal.
-ADVERTISE ADVERTISE ADVERTISE... After you get it all tuned in, market your website. Be smart at this and don't jump at every advertising opportunity that comes your way. Use your budget wisely. Learn to "go fishing." Use a form of tracking so you can tell what is working now. ClickAudit is an example of an ad tracker.
One thing to remember is that you are only as good at marketing as the education that you have on the subject. There are allot of training platforms and eBooks and webinars out there for you to take advantage of. If you don't have much money to spend when you first get started, I would spend most of it on training and education first, and take advantage of all the no cost advertising that you can. Keep in mind, there is no get rich quick online like some would have you believe. It takes mindset, determination, and knowledge to be successful when you work from home and make money online with your own website.
Thomas P. Lane has been a successful Master Mechanic and NHRA drag racer for 25 years. He now devotes his time and energies into cultivating entrepreneurs online by applying an honest, ethical approach to Internet marketing. His success in coaching others to become financially independent and optimizing their lifestyles has already put him on top in the Internet marketing world.

Thursday, August 16, 2012

Construction Industry Training

Jobs are back. After a long period of lull and inactivity, companies are back in action to rope in the best candidates to keep the momentum going. But landing on a good paying job is not something that can be obtained without toiling hard. Impressive look, fabulous profile, good educational qualifications and experience would not make any significant or dramatic difference in an interview process. Actually, companies have become a bit finicky or cautious while the recruitment drive is on the way. In order to weed out unproductive candidates, they are now employing different methods and one of them is to hire a candidate with multi tasking abilities. Now, not every candidate has the skills to do multiple tasks at a time and therefore, the only thing they can do to make them employable to the prospective employers is to undergo different professional training courses. Now, there is no tried and tested method nor there is any hard and fast rule to spruce up your CV. One needs to pinpoint his area of expertise as well as his areas of weakness for this purpose. And, when you will be able to do this, you will know what professional course is best for you and what are not.
A fat paycheck at the end of the month is all we desire, but desires may remain unfulfilled and this can lead to frustration. A feeling of stagnation is bound to cross your mind if you feel yourself stack in career plateau. Now there is only one option that can help you to climb on the ladder of career steadily. Enroll your name in a professional training course that you firmly believe can enhance the prospect to certain extent. Be sure to check the contents and other details of a professional training course before making any decision in haste. There is no point of getting trained if you cannot upgrade your skills to the next level.
Construction industry is the worse affected industry during the great financial turmoil. But it has managed to weather this storm successfully, and is now rearing to achieve a new height. Construction industry is now showing a strong positive sign, which is really hard to overlook. As this industry is offering a steady career, people are making a rush to this industry to bag the best offer.
Cost of production in a construction can go up if the projected is not monitored properly. Besides that, different types of nagging problems can crop up in the process that can lead to the cancellation of the entire project. One needs to remain aware of the safety norms, which is of paramount importance in this industry. Now, it is not possible for everyone to have idea on these different issues such as safety issues, design, dispute management, planning etc that are intrinsically related to this industry. Therefore, the only thing they can do is to enroll in any of the professional construction courses to have a better understanding of the nature and prospect of this industry.
Getting a job in rail industry offers a steady growth opportunity, but in order to grab this job, one needs to complete a professional course that will give him a first hand experience of the nature of this job. Different types of rail transport courses are there and one needs to choose the one that he thinks suitable for him as per his education qualification and professional experience. "Controller of Site Safety" is one such course that makes participants aware of the responsibilities and the dangers of working in this industry. Extensive practical exercises are also conducted in this training.
Engineering Supervisor Initial Certificate (NCCA) is one such training program, where participants are taught how to monitor things carefully in a worksite and how to regulate train movement. This training program boosts the confidence of a candidate to certain extent and it often plays a leading role in grabbing a good job. Trackside Safety Program is another popular training program where candidates are informed about railway safety rules.
None but a competent person is eligible to work at height. There are some obvious hazards of working in high altitude, which is why PASMA training is introduced. This training is specifically designed make candidates aware of the dangers of working at high altitude. Different states have different rules and regulations pertained to high altitude work. Therefore, it is imperative for a job seeker to remain aware of these rules before applying for any such position. What is even more important is that employers are giving more importance to professional As not many people out there who have certificates on PASMA, you might not have to face fierce competition in this industry. Hazards, stability, safety rules, component identification, maintenance etc are some of the vital areas of high altitude work that one should give utmost importance.
Fatalities and injuries are quite common in high altitude work. However, the number of such incidents has reduced drastically with the advancement of technology in this sector. IPAF training course is specifically designed to increase awareness of the impacts of poor management in this specific industry. PAL card along with a certificate are conferred to candidates after the successful completion of this training.
Give your CV a boost with a first aid training program. This training program is specifically designed to make people confident about providing first aid in time of urgency. After the completion of this training, you will be able to deal with medical emergencies more efficiently than ever. Besides that, first aid training helps to identify whether a person is qualified or not to deal with these types of complex medical situations. First aid skill now mainly emphasizes practical skills rather than theoretical knowledge. By obtaining a first aid certification from a recognized institution, you will definitely give your employer one more option to hire you.

Friday, August 3, 2012

The Hypocrisy of Democracy

In what is widely being regarded as a landmark decision in India, the Supreme Court declared live-in relationships and premarital sex between consenting adults as fully within the law and legal. This comes after the actress Khushboo's controversial statement where she said that, "No educated man would expect his [bride] to be a virgin."
"Please tell us what is the offence and under which section should she be charged? Tell me how many people have been affected by Kushboo's statement?" asked Chief Justice K. G. Balakrishnan. In a single unresearched statement the actress has questioned the morality of women of India, that's what's wrong Mr. Chief Justice. And this coming from the very people who have the unwritten job of upholding India's identity.
Former Chief Justice of Punjab and Haryana High Court and BJP MP Rama Jois today said Indian scriptures bar premarital sex and Indian society still consider pre-marital sexual relationship not good. Quoting from scriptures, he said one of the nine directives of dhrama prescribed by Mahabharata was "Prajanseveshu dareshu" one should procure children only under wedlock which by necessary implication bars pre-marital sexual activity between man and woman, he said. In a predominantly religious state like India, where does the Supreme Court's decision stand? Isn't it just loosely based upon miming the West? Let me not even go into the health issues such practices can create. In a country where HIV has affected more people than in any other country, this new decision doesn't help the cause. An estimated 19 million people a year in the U.S. become infected with some form of STD. Are we ready to face this in India? Will we handle it better than the US?
In a country where we harp about our cultures and traditions, this decision is a rude awakening call. With India opening to the West both technologically and culturally, it shouldn't come as a surprise if the Supreme Court decides that we (the youth) should be mentally open to such "radical" ideas. Bravo to the judiciary system of India for trampling over what few moral values we have left in this "progressing" country of ours. Forget the need to educate the masses, to alleviate the poverty-stricken, to stand for what India truly represents; our honorable Supreme Court doesn't mind corrupting the young minds of the nation towards the ideologies of the so called "advanced" West. Let us remember that it is the same country which had introduced the ban on bar dancers in Mumbai not long ago. Call me orthodox or conservative, but to me the need to accept the Western ideas while retaining our Indian identity is of primary importance. Now cynics may say that when we have accepted Western music, food, fashion, why do we a draw a line when it comes to this issue? The simple reason is that while our varied culture has allowed integration of a lot of Western practices, there are still some that are simply incompatible with it. Why don't we go ahead and allow strip clubs to run here in India? It's a western idea isn't it? How about gay bars? The recently legalized gay community in India may soon make a demand for them under the right to freedom of assembly. Will the Supreme Court deny them that on moral grounds then? Why then do we cringe about these ideas when we're open to all other western practices? Aren't we being hypocritical?
"Marriage is an outdated institution with no security. A true relationship is devoid of social and personal pressures. It has less emotional breakdowns, but it comes with responsibilities," says filmmaker Vikram Bhatt, who was in a live-in relationship with actress Ameesha Patel. A quick look at the readily available statistics reveal that 46% of all marriages in the US, the biggest proponent of live-in relationships and premarital sex, end in divorces. Where then does it leave Mr. Bhatts statement?
"Who is anybody to judge if two people want to stay together?" asks Pooja Bedi, but goes on to add, "A live-in requires serious commitment. And now with the Supreme Court backing it, it is no longer frivolous". By saying this does she mean that unless someone declares a practice frivolous, we are to continue doing it without restrictions?
On a different note, lets take a look at democracy in Europe. We must have all read about the French president Sarkozy's promise to ban the veil in France. "The full veil is contrary to the dignity of women," he says. He has blissfully ignored the sentiments of the women, both religious and moral. Ask a woman why she wears a veil and she'll tell you that it is to protect her dignity. The law does more harm than good. It instills the feeling of victimization among the Muslim fraternity. Mr.Sarkozy's statement is a paradox then, isn't it? Are we to accept France as a democracy then? A democracy which doesn't allow its people to wear what they want freely without questioning them? How would the Indian public feel if the government banned bikinis in India? Isn't a bikini "contrary to the dignity of women"?
Switzerland has recently banned the construction of Minarets stating that "Swiss residents should be able to block unwanted and unusual projects such as the erection of Islamic minarets". Another puzzling decision taken in a democracy. Why shouldn't a people be allowed to construct symbols of their faith? Does the construction of minarets harm anybody? Why then discriminate and victimize your citizens who are after all only demanding freedom of expression of their faith?
This is the hypocrisy of Democracy.
It's about time we stop blowing the trumpet of Freedom and Democracy, because not only do we seem to be ill equipped to uphold the true spirit of Democracy, we are also engaged, knowingly or unknowingly, in advocating and encouraging an intolerant society which has tuned its back on its cultural and moral roots.